The DSEF and Big Data

At the Direct Selling Association’s 2016 Annual Meeting, a panel of leading experts on the Big Data Revolution shared their insights with more than 1000 of Direct Selling industry executives.

What is Big Data:

Extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.

4 Things Big Data can do for you:

  1. Provide access to complete history of transactional and operational data at the level of the individual.
  2. Provide access to growing wealth of unstructured data.
  3. Right-time analysis. The ability to analyze and catch your customer in the act of doing something.
  4. Find thing in the data that are unusual.

Learn more in the video below.

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