Michel-Bayan
Our CEO’s Open Letter about the Potential Future of Direct Sales

To my colleagues and contemporaries in direct selling– Corporate and Field alike,   Is direct selling ready to take a place as a dominant global go-to-market channel? Why haven’t we made this happen yet?Last month I published an article outlining why I think direct selling should be the

Direct Selling is the Best Business Model for Mankind. Now’s our Chance to Prove it.

A once-in-a-generation opportunity is sitting within reach of the direct and social selling industry. This is an opportunity to capitalize on a global economic and geo-political situation that people are only just beginning to understand, and for which few solutions have been proposed. Just as the car industry

How to Reduce Your Dropout Rate for Network Marketing Distributors

How to Reduce Your Dropout Rate for Network Marketing Distributors The dropout rate in network marketing has always been a challenge—and it probably always will be. It’s just the nature of the business.  If we’re talking about customers, the challenge is to keep them from becoming one-and-done buyers.

Increase Your Direct Selling Team’s Activity Through Better Relationships

Increase Direct Selling Retention Through Better Relationships When most of us think about direct selling retention, we understandably focus on the financial damage that churn causes. Why not focus on preventing it by building better relationships?  After analyzing over 16 million direct sales lifecycles, we’ve found as someone

How Direct Selling Churn Is Damaging Your Brand—and What to Do About It
5-Star Ratings: A Clever Way to Enhance Direct Sales Recruiting

5-Star Ratings: A Clever Way to Enhance Direct Sales Recruiting It seems that no matter where you go and what you do in life, somebody is rating you. That’s true even in our gig economy. When we were in school, we got report cards. When we got our

Don’t Even Attempt to Fight Direct Selling Turnover Without AI!

Don’t Even Attempt to Fight Direct Selling Turnover Without AI! Machine learning and AI algorithms. They’re everywhere nowadays. Companies are using them for all sorts of purposes—but mainly to help them predict the future. The direct selling industry is no exception. In fact, DirecTech Labs’ artificial intelligence (AI),

Using Automation for Direct Selling Churn Prevention Among Your Customers

Using Automation for Direct Selling Churn Prevention Among Your Customers We recently wrote about automated messaging technology that can help you increase direct selling retention rate among your distributors. Can this same technology also help you reduce churn among your customers? Absolutely. This technology is all about communicating with

Three Actionable Tactics to Increase Direct Selling Retention Rate

Three Actionable Tactics to Increase Direct Selling Retention Rates  If you’re serious about finding ways to increase direct selling retention rates, don’t just focus on incentives, promotions, or discounts. These three tactics will get you on the fast track to lowering your churn. Set reps up for success

Need a New Way to Communicate in Direct Selling? Try This Old Tool

Need a New Way to Communicate in Direct Selling? Try This Old Tool When you really need large groups of customers and distributors in your direct selling company to know something as quickly as possible, what means of communication do you use? It used to be that you

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